Pick A Winning Horse

Pick a Winning Horse is a visual exploration of confidence, individuality, and modern elegance created for Pomellato's iconic Nudo collection. Inspired by the world of horse racing, the project reimagines the racetrack as a stage where style and self-expression become the true spectacle. Rather than focusing on competition itself, the narrative celebrates the rituals, anticipation, and refined atmosphere that surround the event, positioning the wearer as both participant and protagonist.

Drawing on Pomellato's celebration of the independent Milanese woman, the campaign presents the Nudo collection as a natural extension of personal identity. Vibrant gemstones and sculptural forms become quiet yet unmistakable expressions of confidence, complementing an aesthetic that is sophisticated, contemporary, and effortlessly self-assured. Like the collection itself, Pick a Winning Horse embraces bold individuality, demonstrating that true luxury lies not in attracting attention, but in expressing oneself with authenticity and ease.

Art Direction by Maxine Braidwood